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Add international stocks to avoid home bias

Add international stocks to avoid home bias

06/15/2025
Lincoln Marques
Add international stocks to avoid home bias

Investors often concentrate too heavily on their home markets, missing out on global opportunities. This article explains how to overcome that challenge and tap into the world’s growth.

What is Home Bias?

Home bias refers to the tendency for investors to overweight their domestic markets in portfolios. It arises from comfort with familiar companies and regulations.

While buying local shares feels safe, it can lead to excessive home bias raises portfolio risk. Investors face heightened vulnerability if their domestic economy stumbles.

  • Comfort and familiarity with local firms
  • Perceived safety of domestic assets
  • Information asymmetry favoring local investments
  • Regulatory and tax incentives
  • Concerns about foreign exchange fluctuations
  • Herding behavior among peers

Historical Performance: U.S. vs. International Stocks

Over the past decade (2015–2025), the S&P 500 returned 13.8% annualized, compared with just 4.9% for global equities. Yet markets move in cycles, and relying solely on one region can cost potential gains.

Since early 2025, the MSCI All World ex U.S. index has risen 7.2% year-to-date, outpacing the S&P 500’s 4.5%. Such shifts highlight how cycles of relative outperformance can reshape returns.

The Cyclicality of Global Market Leadership

Global equity leadership rotates over decades. Since 1975, each cycle has averaged more than eight years. The U.S. enjoyed over 14 years of dominance most recently.

In other eras—like the dot-com crash and Japan’s 1980s boom—international stocks led returns. Recognizing these cycles is key to maintaining a balanced portfolio.

Valuations Today: A Tale of Two Markets

U.S. equities trade at about 22 times forward earnings, near record highs. In contrast, international stocks stand at roughly 13 times earnings.

Much of U.S. outperformance stemmed from rising valuations rather than underlying growth. Future gains may depend on valuation normalizations, making foreign shares more appealing.

Benefits of International Diversification

Adding non-U.S. equities can be a potent source of returns when global cycles shift. It offers:

  • Exposure to different growth drivers across economies
  • Sector diversification beyond U.S. tech concentrations
  • providing significant diversification benefits worldwide
  • Opportunities in currencies and emerging markets
  • Risk mitigation against home-market downturns

The Cost of Home Bias: Missed Returns and Higher Risk

An average U.S. investor allocates just 27% of their portfolio to international stocks, despite a 60% global market weight. This gap reflects missed opportunities during phases of foreign outperformance.

Data shows that from mid-October 2022 to early 2025, European equities outperformed the S&P 500 by over 35 percentage points. Ignoring this shift can leave significant gains on the table.

Behavioral Barriers and Solutions

Investors often fixate on short-term underperformance, overlooking that new global market cycles can last for years. Patience and perspective are vital.

Currency risk worries can be managed through hedged funds or gradual accumulation. Understanding foreign regulations and reporting standards also reduces uncertainty.

How to Add International Stocks

Building a global portfolio requires strategy and clarity. Consider these steps:

  • Choose between developed and emerging-market equities
  • Select vehicles: ETFs, mutual funds, or ADRs
  • Determine allocation: aiming for at least 30% non-U.S. exposure
  • Rebalance periodically to maintain target weights
  • Monitor currency impacts and geopolitical developments

Performance Snapshot Table

Action Steps for Investors

To begin your journey toward global diversification, follow these guidelines:

  1. Assess your current portfolio’s international weight.
  2. Set a target allocation aligned with global market caps.
  3. Choose cost-effective international funds or ETFs.
  4. Implement gradual purchases to mitigate timing risk.
  5. Review and rebalance at least annually.

By adopting a disciplined, embrace a global investment mindset, you position your portfolio for both stability and growth.

Overcoming home bias is not just about numbers—it’s about broadening horizons and seizing opportunities wherever they arise. With careful planning and a long-term view, global diversification can enhance returns and reduce risk.

Lincoln Marques

About the Author: Lincoln Marques

Lincoln Marques